Business consulting for international companies working across China.
A business consultancy registered in Zhejiang. We help international companies enter China and set up properly, give commercial advice on the deals and contracts in front of them, and represent them at exhibitions and around the negotiating table. Fixed fees, agreed in writing.
Credited in full against any service you go on to book.
Three lines of work, one point of contact
Every service sits in one of these three areas. Start with the one in front of you and add others as your work in China develops.
Market entry & corporate
Whether to enter China, in what form and at what cost, with the registration, trademark and ongoing compliance behind it.
Learn moreCommercial advisory & contracts
Contracts read line by line for their commercial terms and what they mean for your business; written commercial advice on a deal or a decision; and the documents and translations the deal needs.
Learn moreExhibitions, interpreting & negotiation
Representation at trade fairs and exhibitions, interpreting at business meetings, and support at the negotiating table on your brief. Interpreters can be arranged for other languages; ask us for a quote.
Learn moreCommercial judgement, clear scope, clear communication
Commercial judgement, not just translation
We look at proposals, contracts and negotiations for what they mean for your business, not only for what they say, and give you clear advice you can act on.
One point of contact, in your language
You brief us once. We deal with the authorities, service providers and counterparts in China, and keep you informed throughout.
Fixed fees, agreed in writing
Every engagement is scoped and priced before it starts, with the deliverable and timing set out in the proposal. No hourly billing.
Where to start
Market Entry & Structure Advisory
Whether to enter, how, and with what structure
Company Setup & Compliance Coordination
Registration coordinated, from structure to bank account
Commercial Advice Letter
A written answer to a commercial question about your business in China
Contract Commercial Review
Every clause read for what it commits you to commercially
Trade Fair & Exhibition Representation
At the exhibition with you, or for you: representing, interpreting, negotiating
Negotiation Support
On your side of the table, negotiating on your instructions
Latest from the insights
- Before a joint venture with a Chinese company
Board unanimity went with the old JV rules in 2020. Two-thirds of the votes now decide the big changes, profits follow paid-in capital, and a deadlock ends in court.
- Which China trade fairs let you sell exhibits tax-free?
Exhibits sold at the CIIE, CIFTIS and nine regional expos skip duty and import VAT only up to an allowance per exhibitor. The caps differ by fair, and alcohol never qualifies.
- 6 things to settle before exhibiting at the CIIE
The 9th CIIE opens in Shanghai on 5 November. Exhibits sold there are tax-free only within a quota that excludes alcohol and cars, and a mark shown there gets six months’ priority.
The people you brief and hear from
Three of us, with partner interpreters and translators across China matched to the language and subject of each assignment.
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Anna Zheng Founder Commercial strategy and contract judgement across international trade, investment and cross-border deals. -
Jing Zheng Head of Interpreting & Translation The right interpreter for each meeting, trade fairs, and translation you can sign against. -
Jai Kumar Senior ConsultantSupplier Negotiation More than fifteen years on the buyer’s side of the table with Chinese manufacturers.
Answers to the questions businesses ask about working in China
Browse all answersLonger analysis is in the insights.
- Do I need a Chinese company to sell in China?
- Can a foreigner own 100% of a Chinese company?
- What is a company chop, and why does it matter more than a signature?
- What does “first to file” mean for trademarks in China?
- How long does it take to register a company in China?
- Which language version of a bilingual China contract prevails?
Before you get in touch
Short answers on what we do, who we work with, fees and how to start.
What does Yimi China do?
We are a business consultancy registered in Wenzhou, Zhejiang, working across mainland China. We advise international companies on entering the Chinese market and coordinate company setup, trademarks and ongoing compliance. We give commercial advice on their deals and contracts, reading contracts line by line for their commercial terms and implications, and set our advice out in a commercial advice letter. And we represent clients at trade fairs, exhibitions and negotiations, interpreting and negotiating on their brief.
Who do you work with?
International companies entering or already operating in China, and companies anywhere doing business with Chinese counterparts: founders deciding whether to set up an entity, businesses reviewing or negotiating a contract, and teams exhibiting or meeting partners at events in China.
Are you a law firm or an accounting firm?
No. We are business consultants, and our advice is commercial.
What languages do you work in?
English and Chinese. If you need another language, we can arrange an interpreter: tell us the language and the date, and we will confirm availability and send a quote.
Can we work with you entirely from Europe or North America?
Yes. Enquiries, proposals, advice letters and contract reviews all run remotely, over email, WhatsApp, WeCom or video.
How are fees set?
Every engagement has a fixed fee or day rate in US dollars, scoped and agreed in writing before work starts, and our prices are published on the pricing page. Official and third-party fees, and travel, are passed through at cost and shown separately.
How do we get started?
Tell us about your situation through the contact form, by email, WhatsApp or WeCom. We reply, usually within one business day, and send a written proposal once the scope is clear. If you would rather talk it through first, book a 45-minute consultation.
Not sure which engagement fits?
Book a 45-minute consult. We map your situation to the right process, tell you honestly what is and is not possible, and give you a fixed fee. No obligation.
